Often we are confused as a beginner businessman who wants to start where the business was. Maybe someone thinks just start first, take action first. But there are also those who think more about everything. Because this will relate to the budget that you will spend as your business capital. Therefore, make an event planning business plan to start your business so that everything can be taken into account.
Our belief in the success of our business in the future often even fools our minds. So that we do more than anything but just feel confident that our business will succeed. But after walking you know the business output is not as you imagine, it is not uncommon for beginners entrepreneurs who are out of business and feeling down.
To overcome this we need a strong mindset to do business. Business is a process. We cannot expect maximum results when our efforts are not optimal. Even though you are sure, it’s a good idea to balance with the event planning business plan strategy.
There are many elements that support event planning business plans, but we will not discuss them all in this article. At least 3 important elements that you can apply to your business.
- Mission Statement
You need to formulate the vision and mission of your company. Business as what you expect. How do you see your business for the next 5-10 years.
When you are able to create mission and vision, then you are one step ahead than starting a self-taught business. At least you know where you want to take your business.
For example, currently your passion in the field of trade, but constrained by lack of capital as a beginner businessman. You can start by becoming a reseller or dropshipper first. After you get a business pattern from it and get a few times the margin, you can use it to start producing your own goods. You just make 1 and you promote it on social media. If anyone is interested in making a pre-order system so that there will not be a lot of costs that come out for production.
If you succeed in selling your own product, you begin to think again about what you will do with your business within 5 years, whether to start opening a physical store or increasing stock at home and market it online.
All returned to your mission at the beginning. When you feel stuck, you can reopen your guidelines. Actually what you want from your business. Although of course in the middle of the journey there will be many innovations that you need to develop your business.
- SWOT Analysis
After you have successfully formulated your business vision and mission. You can start mapping out the strengths and weaknesses of your business.
You need to do a SWOT analysis for your business planning event planning. SWOT analysis are extensions of strength, weakness, opportunity, threatened. SWOT analysis contains all the characteristics of your business, so you know at what point your business will decline and what conditions can improve it again.
How to use this SWOT analysis is by trying to map by making columns of each point. Then fill in the details of your business conditions.
After that you can begin to formulate any obstacles to your business based on a SWOT analysis. So you can start looking for solutions to your business problems from now on.
Why do you need to be on guard for your business downturn? Because your business won’t always be on top, sometimes it will be on the bottom. Well, how do you deal with it when your business decreases. Because a lot of novice business people who have experienced the first test in their business but still choose to give up. With a variety of reasons they will state that this business does not suit him.
If you don’t want that to happen to you, then start your business plan SWOT map.
- Marketing Plan
The third element of this business plan event planning is important to discuss. Compared to us, we discuss business and financial competitors. Indeed all that is important, but why discuss competitors if we do not know the marketing plan strategy. Why discuss finance and you have a lot of capital but you don’t have the skills to market it. And your capital will run out in a short time without getting a return on investment.
Well, because it is important for you to master the marketing plan. Whatever your business is, start to find out how soft selling and hard selling are true, effective and efficient.
Many complain when marketing a product that they are not good at selling, the product is not attractive, the price is not too expensive, etc. All of that is just your excuse to cover up the poorness in the marketing plan.
Never rely on this marketing plan for your employees. Because he will have a database of your buyers. That’s where he will take over your market.
A marketing plan contains learning or planning for marketing, such as how you should sell, how you respond to difficult buyers, etc. You will also learn about each type of buyer where they can be dealt with in different ways.
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